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Twitter

 

FOLLOW ME! Kreiranje ličnog brenda na Twitteru

 

FOLLOW ME! Kreiranje ličnog brenda na Twitteru

Autor: Sarah-Jayne Gratton
Broj strana: 288
ISBN broj: 978-1-1183-3634-2
Izdavač: WILEY
Godina izdanja: 2013.
Kataloški broj: 0.

Pregleda (30 dana / ukupno): 12 / 5740

Predlog za prevod

  • Twitter
  • Facebook
  • Google plus
  • Linkedin
  • Pinterest
  • Email

 

 

PRATITE ME

  • Details ways in which you can use Twitter to build a personal brand
  • Shows you how to maximize Twitter s potential as a powerful marketing tool for your own benefit
  • Encourages you to take advantage of Twitter s vast audience

Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.

Acknowledgments v

Credits vi

About the Author vii

Introduction: The Rise of the Personal xix

Immediacy and the Rise of the Social Consumer xx

A Cautionary Tale xxi

Emotions and Relationship Rituals xxiii

Part One: Twitter, You've Come a Long Way 1

Chapter 1: A Twitter-Centric Landscape 5

Chapter 2: 'Less' Is the New 'More' 15

Part Two: Creating and Showcasing Your Brand 21

Chapter 3: Building Brand 'You' 25

Chapter 4: Secrets of a Great Twitter Profile 43

Chapter 5: The Four Types of Tweets and Why They Matter 55

Chapter 6: Building Your Followers: Quality Versus Quantity 67

Chapter 7: Creating Your Twittertorial Calendar 77

Chapter 8: Your Brand, Your Show 87

Chapter 9: A Geography Lesson: The Global Power of Twitter 101

Chapter 10: Beyond Hashtags: Make Your Brand 113

Part Three: Twitter Branding Showcase Stories 123

Chapter 11: Empowering Health Care 127

Chapter 12: Changing the Job Market One Tweet at a Time 137

Chapter 13: Making Twitter Your Personal Brand Diary 143

Chapter 14: Social Media Entrepreneur at 17 157

Chapter 15: Meet the Twitter Ninja 165

Chapter 16: Tweeting around the World 179

Chapter 17: Putting Her Personal Brand in the Pink 189

Chapter 18: The 'Green' Giant of Twitter 199

Chapter 19: Twitter to the Power of Two 209

Part Four: Twitter Toolkit: Supercharge Your Brand 219

Chapter 20: Twitter Clients and Directories 223

Chapter 21: Curation Tools 233

Chapter 22: Metrics and Analysis Tools 243

Chapter 23: Miscellaneous Tools 251

Index 257

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• Marija
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FOLLOW ME! Kreiranje ličnog brenda na Twitteru

1. FOLLOW ME! Kreiranje ličnog brenda na Twitteru

Knjiga u pripremi. Make the most of Twitter as a tool for creating a personal brand Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand.

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