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Fixing Bad UX Designs


Fixing Bad UX Designs

Autor: Lisandra Maioli
Broj strana: 348
ISBN broj: 9781787120556
Godina izdanja: 2018.

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What You Will Learn

  • Learn about ROI and metrics in UX
  • Understand the importance of getting stakeholders involved
  • Learn through real cases how to fix bad UX
  • Identify and fix UX issues using different methodologies
  • Learn how to turn insights  and  finding  into practical UX solutions
  • Learn to validate, test  and measure the UX solutions  implemented
  • Learn about UX refactoring

Book Description

Have your web applications been experiencing more hits and less conversions? Are bad designs consuming your time and money?

This book is the answer to these problems. With intuitive case studies, you’ll learn to simplify, fix, and enhance some common, real-world application designs. You’ll look at the common issues of simplicity, navigation, appearance, maintenance, and many more.

The challenge that most UX designers face is to ensure that the UX is user-friendly. In this book, we address this with individual case studies starting with some common UX applications and then move on to complex applications. Each case study will help you understand the issues faced by a bad UX and teach you to break it down and fix these problems.

As we progress, you’ll learn about the information architecture, usability testing, iteration, UX refactoring, and many other related features with the help of various case studies. You’ll also learn some interesting UX design tools with the projects covered in the book.

By the end of the book, you’ll be armed with the knowledge to fix bad UX designs and to ensure great customer satisfaction for your applications.


Lisandra Maioli

Lisandra Maioli is an Italian-Brazilian journalist with certification in UX (General Assembly LA), post-graduate Diploma in Marketing (UC Berkeley), in Digital Marketing (UCLA), in Interactive Digital Medias (Senac SP), and in Digital-Cultural Journalism (PUC SP). She has about 2 decades of international and multidisciplinary experience in Digital Communications in different roles, working for different companies and clients based in Brazil, the US, Italy, Ireland, China, Germany, and the Netherlands.

Table of Contents

Chapter 1: Understanding UX and its Importance
Chapter 2: Identifying UX Issues – UX Methodologies
Chapter 3: Exploring Potential UX Solutions
Chapter 4: Increasing Conversion with UX
Chapter 5: Using UI and Content for Better Communication
Chapter 6: Considering Accessibility As Part of the UX
Chapter 7: Improving Physical Experiences
Chapter 8: Improving IA for Better Navigation
Chapter 9: Prototyping and Validating UX Solutions
Chapter 10: Implementing UX Solutions
Chapter 11: Measuring UX Solutions
Chapter 12: Keeping Up to Date


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