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FOLLOW ME! Kreiranje ličnog brenda na Twitteru

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FOLLOW ME! Kreiranje ličnog brenda na Twitteru

Autor: Sarah-Jayne Gratton
Broj strana: 288
ISBN broj: 978-1-1183-3634-2
Izdavač: WILEY WILEY
Godina izdanja: 2013.

Pregleda (30 dana / ukupno): 27 / 5936

                 
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PRATITE ME

  • Details ways in which you can use Twitter to build a personal brand
  • Shows you how to maximize Twitter s potential as a powerful marketing tool for your own benefit
  • Encourages you to take advantage of Twitter s vast audience

Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.

Acknowledgments v

Credits vi

About the Author vii

Introduction: The Rise of the Personal xix

Immediacy and the Rise of the Social Consumer xx

A Cautionary Tale xxi

Emotions and Relationship Rituals xxiii

Part One: Twitter, You've Come a Long Way 1

Chapter 1: A Twitter-Centric Landscape 5

Chapter 2: 'Less' Is the New 'More' 15

Part Two: Creating and Showcasing Your Brand 21

Chapter 3: Building Brand 'You' 25

Chapter 4: Secrets of a Great Twitter Profile 43

Chapter 5: The Four Types of Tweets and Why They Matter 55

Chapter 6: Building Your Followers: Quality Versus Quantity 67

Chapter 7: Creating Your Twittertorial Calendar 77

Chapter 8: Your Brand, Your Show 87

Chapter 9: A Geography Lesson: The Global Power of Twitter 101

Chapter 10: Beyond Hashtags: Make Your Brand 113

Part Three: Twitter Branding Showcase Stories 123

Chapter 11: Empowering Health Care 127

Chapter 12: Changing the Job Market One Tweet at a Time 137

Chapter 13: Making Twitter Your Personal Brand Diary 143

Chapter 14: Social Media Entrepreneur at 17 157

Chapter 15: Meet the Twitter Ninja 165

Chapter 16: Tweeting around the World 179

Chapter 17: Putting Her Personal Brand in the Pink 189

Chapter 18: The 'Green' Giant of Twitter 199

Chapter 19: Twitter to the Power of Two 209

Part Four: Twitter Toolkit: Supercharge Your Brand 219

Chapter 20: Twitter Clients and Directories 223

Chapter 21: Curation Tools 233

Chapter 22: Metrics and Analysis Tools 243

Chapter 23: Miscellaneous Tools 251

Index 257

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Komentari

• Marija
Tek sam od skora na Tviteru, pa bi me mnogo interesovalo za šta sve mogu da ga koristim.

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FOLLOW ME! Kreiranje ličnog brenda na Twitteru

FOLLOW ME! Kreiranje ličnog brenda na Twitteru

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