Autor: Sarah-Jayne Gratton
Broj strana: 288
ISBN broj: 9781118336342
Izdavač:
WILEY
Godina izdanja: 2013.
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Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.
Acknowledgments v
Credits vi
About the Author vii
Introduction: The Rise of the Personal xix
Immediacy and the Rise of the Social Consumer xx
A Cautionary Tale xxi
Emotions and Relationship Rituals xxiii
Part One: Twitter, You've Come a Long Way 1
Chapter 1: A Twitter-Centric Landscape 5
Chapter 2: 'Less' Is the New 'More' 15
Part Two: Creating and Showcasing Your Brand 21
Chapter 3: Building Brand 'You' 25
Chapter 4: Secrets of a Great Twitter Profile 43
Chapter 5: The Four Types of Tweets and Why They Matter 55
Chapter 6: Building Your Followers: Quality Versus Quantity 67
Chapter 7: Creating Your Twittertorial Calendar 77
Chapter 8: Your Brand, Your Show 87
Chapter 9: A Geography Lesson: The Global Power of Twitter 101
Chapter 10: Beyond Hashtags: Make Your Brand 113
Part Three: Twitter Branding Showcase Stories 123
Chapter 11: Empowering Health Care 127
Chapter 12: Changing the Job Market One Tweet at a Time 137
Chapter 13: Making Twitter Your Personal Brand Diary 143
Chapter 14: Social Media Entrepreneur at 17 157
Chapter 15: Meet the Twitter Ninja 165
Chapter 16: Tweeting around the World 179
Chapter 17: Putting Her Personal Brand in the Pink 189
Chapter 18: The 'Green' Giant of Twitter 199
Chapter 19: Twitter to the Power of Two 209
Part Four: Twitter Toolkit: Supercharge Your Brand 219
Chapter 20: Twitter Clients and Directories 223
Chapter 21: Curation Tools 233
Chapter 22: Metrics and Analysis Tools 243
Chapter 23: Miscellaneous Tools 251
Index 257
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