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Smashing dizajniranje logoa

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Smashing dizajniranje logoa

Autor: Gareth Hardy
Broj strana: 304
ISBN broj: 978-1-1199-9332-2
Izdavač: WILEY WILEY
Godina izdanja: 2013.

Pregleda (30 dana / ukupno): 22 / 4654

                 
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Smashing Logo Design


Description

The ultimate guide to Logo Design from the world's most popular resource for web designers and developers

Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design.

  • Details the process of creating a memorable and unique logo, from finding inspiration to executing the design
  • Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more
  • Zeroes in on the research, concepts, and techniques that go into designing an amazing logo
  • Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work
  • Appeals to a wide range of readers, from aspiring designer to experienced professional

Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

Table of Contents


PART I: THE POWER OF LOGOS.

Chapter 1: The Logo.

Chapter 2: Types of Logos.

Chapter 3: The Key to Success.

PART II: DESIGNING A LOGO.

Chapter 4: Communicating with Your Client: The Design Brief.

Chapter 5: Conducting Preliminary Research.

Chapter 6: Conceptualizing a Logo.

Chapter 7: Getting Your Ideas On-Screen.

Chapter 8: Turning to Typography.

Chapter 9: Playing with Layout.

Chapter 10: Considering Color.

Chapter 11: Presenting Your Designs to Your Client.

Chapter 12: Preparing Source Files.

Chapter 13: Setting Logo Usage Guidelines.

Chapter 14: Avoiding Common Logo Design Mistakes.

PART III: SHOWCASE.

Chapter 15: Pictorial Marks.

Chapter 16: Abstract and Symbolic Marks.

Chapter 17: Wordmarks.

Chapter 18: Initials and Monograms.

Chapter 19: Emblems and Characters.

Appendix: Step Inside the World of Logo Design.

Author

Gareth Hardy specializes in revolutionary branding solutions and has worked for clients both domestically and internationally. He is an established freelancer working under the tongue-in-cheek moniker of Down With Design.

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Komentari

• luka
Kada mozemo da ocekujemo ovu knjigu i ostale knjige od Smashing magazina u prodaji? ZA SADA NE PLANIRAMO DA OBJAVLJUJEMO NEKU OD KNJIGA IZ PROGRAMA SMASHING MAGAZINA.

• Ana
Jedva cekam da se pojavi u prodaji!!!

• vladan
Jedva cekam da se pojavi ova knjiga na srpskom jeziku.

• Milena Miljković
Upravo sam pročitala ovu knjigu, englesku verziju, vrhunska je i za početnike koji teže da svoj posao rade profesionalno pravo štivo.

• Marko
Kad izlazi na srpskom, odlicna knjiga? NADAMO SE ZA SAJAM KNJIGA

• Marko Nedeljkovic
Kada mozemo da ocekujemo ovu knjigu? cena nije bitna, knjiga je must have!

• Dejan
Zna li se datum objave na srpskom?

• Goran
Postovani,
Knjiga je vredna paznje. Ukoliko Vam je potreban prevod, ja sam dobrovoljac!
Srdacan pozdrav.

• Ivan Miljaković
Čim se pojavi u srpskom prevodu-kupujem!

• Kristijan Marjanović
Po tekstu nisam shvatio u čemu se radi logo_i ako je illustrator preporučujem knjigu.

• Budimir
Konačno jedna knjiga o dizajniranju, bez obzira na verziju.

• Slađan Radovanović
Hoće li uskoro biti dostupna na srpskom? USKORO VIŠE INFOMACIJA. KOMBIB

• Dejan Stojkovic
Knjiga je odlična.

• Filip Paunovski
Isto vazi i za ovu knjigu odlican izbor jedva cekam da izadje sto pre :)))...

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Smashing dizajniranje logoa

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