Smashing UX dizajn

The authors share their top tips from their collective 30 years of working in UX including:

• Guides to when and how to use the most appropriate UX research and design techniques such as usability testing, prototyping, wire framing, sketching, information architecture & running workshops
• How to plan UX projects to suit different budgets, time constraints and business objectives
• Case studies from real UX projects that explain how particular techniques were used to achieve the client's goals
• Checklists to help you choose the right UX tools and techniques for the job in hand
• Typical user and business requirements to consider when designing business critical pages such as homepages, forms, product pages and mobile interfaces as well as explanations of key things to consider when designing for mobile, internationalization and behavioural change.

Smashing UX Design is the complete UX reference manual. Treat it as the UX expert on your bookshelf that you can read from cover-to-cover, or to dip into as the need arises, regardless of whether you have 'UX' in your job title or not.

Table of Contents

PART I: UX PROCESSES AND PROJECTS 1

Chapter 1: Understanding the User-Centered Design Process 3

Chapter 2: Planning UX Projects 23

PART II: UX RESEARCH AND EVALUATION TOOLS AND TECHNIQUES 47

Chapter 3: Planning and Conducting Effective Stakeholder Interviews 49

Chapter 4: Organizing and Running a Successful Requirements Workshop 59

Chapter 5: Planning, Conducting, and Analyzing a Usability Test 73

Chapter 6: Gaining Useful Insights from Competitor Benchmarking 97

Chapter 7: Conducting Effective Contextual Research 105

Chapter 8: Using Analytics to Uncover Interesting User Behavior 113

Chapter 9: Designing, Launching, and Analyzing a Successful Survey 129

Chapter 10: Conducting a Useful Expert Review 143

PART III: UX DESIGN TOOLS AND TECHNIQUES 155

Chapter 11: Planning and Running Successful Ideation Workshops 157

Chapter 12: Creating Task Models and User Journeys That Convey Real User Behavior 173

Chapter 13: Creating Customer Experience Maps to Help Visualize the User Experience 189

Chapter 14: Creating Useful Persona Profiles 199

Chapter 15: Designing Usable Information Architectures 211

Chapter 16: Using Sketching to Generate and Communicate Ideas 237

Chapter 17: Designing Great Wireframes 247

Chapter 18: Using Prototypes to Bring Your Ideas to Life 263

PART IV: UX COMPONENTS DECONSTRUCTED 275

Chapter 19: Navigation UX Deconstructed 277

Chapter 20: Homepage UX Deconstructed 287

Chapter 21: Category Page UX Deconstructed 297

Chapter 22: Search UX Deconstructed 303

Chapter 23: Product Page UX Deconstructed 313

Chapter 24: Shopping Cart and Checkout UX Deconstructed 323

Chapter 25: Article and Content Page UX Deconstructed 335

Chapter 26: Photo UX Deconstructed 341

Chapter 27: Help and FAQ UX Deconstructed 349

Chapter 28: Forms UX Deconstructed 355

Chapter 29: Tables, Charts, and Data UX Deconstructed 365

Chapter 30: Great Client UX Deconstructed 371

Chapter 31: Designing for Behavioral Change 377

Chapter 32: Designing for Internationalization 385

Chapter 33: Designing for Mobile 395

Index 407