Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type
is the definitive guide to using typography in visual communication,
from the printed page to the computer screen. This revised edition
includes forty-eight pages of new content, including the latest
information on style sheets for print and the web, the use of ornaments
and captions, lining and non-lining numerals, the use of small caps and
enlarged capitals, as well as information on captions, font licensing,
mixing typefaces, and hand lettering. Throughout the book, visual
examples show how to be inventive within systems of typographic
form--what the rules are and how to break them. Thinking with Type
is a type book for everyone: designers, writers, editors, students, and
anyone else who works with words. The popular companion website to Thinking with Type
) has been revised to reflect the new material in this second edition.
The following website has additional material or information related to this title:
Ellen Lupton is one of America's preeminent design educators. Her books include DIY: Design It Yourself, Graphic Design: The New Basics (with Jennifer Cole Phillips), and several others.
She is curator of contemporary design at Cooper-Hewitt, National Design
Museum in New York, and director of the Graphic Design MFA program at
Maryland Institute College of Art (MICA) in Baltimore.
Designers Review of Books:
" Thinking With Type
is a book that should be in the collection
of every designer, writer, editor, publisher and typographer. Ellen
Luptons excellent analysis of thinking with typography is perfect for
everyone from the first-year student to the seasoned professional... The
pages just keep on turning."
"...the definitive guide to using typography in visual communication."
"Thinking With Type
by Ellen Lupton is Princeton Architectural
Press best selling title ever, and its pretty easy to see why. The book
basically covers every possible facet of working with type, and it is
packed with great visual examples on how to be creative within and
outside the guidelines."
BRAIN PICKINGS 10 Essential Books on Typography list:
"The use of typography in visual communication is evolving rapidly, and
often radically, as we shift from print culture to screen culture, and
at the same time certain foundations of typographic creativity and
visual eloquence remain fundamental. Thats exactly what Ellen Lupton
explores in the 2010 revised and expanded edition of the now-classic Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students
originally published in 2007 by Princeton Architectural Press. From the
latest style sheets for print and the web to the essentials on mixing
typefaces and hand lettering, the book is a visually-driven blueprint to
typographic style and originality by way of knowing the rules in order
to break them creatively. The books excellent companion site features a
wealth of materials and resources for designers, students and educators