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WordPress Search Engine Optimization - Second Edition

WordPress WordPress

WordPress Search Engine Optimization - Second Edition

Autor: Michael David
Broj strana: 318
ISBN broj: 9781785887642
Godina izdanja: 2015.

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About This Book

  • Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business
  • Learn everything from keyword research and link building to customer conversions, in this complete guide
  • Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing

Who This Book Is For

This book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you can implement most of the tips in this book without any coding experience.

What You Will Learn

  • The elements that search engines use to rank websites—and how to optimize your site for premium placement
  • Harness social media sites to extend the reach of your site and gain more visitors
  • Discover the high-volume, high-value search phrases that customers use when searching for your products or services
  • Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them
  • Build high-quality, high-value links from other websites to raise your rankings in search engines
  • Create optimized and engaging content that both search engines and readers will love
  • Avoid common SEO mistakes that can get your site penalized by search engines

In Detail

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business.

WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.


Michael David

Michael David is the author of SEO for WordPress and a veteran of the search engine optimization industry. He founded the Austin-based WordPress development and search engine optimization firm, TastyPlacement. He originally trained as a lawyer and pursued Internet marketing as a second career. He lives in Austin, Texas.

Table of Contents

Chapter 1: Getting Started – SEO Basics
Chapter 2: Optimizing WordPress for SEO
Chapter 3: Researching and Working with Keywords
Chapter 4: Understanding Technical Optimization
Chapter 5: Creating Optimized and Engaging Content
Chapter 6: Link Building
Chapter 7: Using Social Media
Chapter 8: Avoiding Black Hat Techniques
Chapter 9: Avoiding SEO Mistakes
Chapter 10: Testing Your Site and Monitoring Your Progress



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